A new law in Norway is coming into force that will make it illegal for social media influencers to post edited pictures without declaring what they’ve done.
This is part of an effort to “reduce body pressure” among young people.
The rules will affect any paid posts across all social media platforms such as Instagram, Facebook, TikTok, Twitter and Snapchat.
Instagram influencers who do not explicitly state whether they have edited the photo, which is an advertisement, may be fined or imprisoned in Norway.
Advertisers and influencers paid by advertisers need to clearly label social media posts when retouched. The labels must be added when someone’s body shape, size or skin has been edited.
Harald V, the Norwegian monarch, decides when the law will come into force.